Immediate patient action
Patients can leave the visit with the recommended product in hand instead of intending to buy later and forgetting or substituting.
In-Office Experience
Grab & Go / kiosk
keeps the recommendation
inside the visit.
This model is for practices that want patients to act immediately. The doctor recommends the product, the patient can purchase it on-site, and the handoff stays contained within the clinic experience.
What it solves
Why Grab & Go works
The point is not generic checkout. The point is reducing drop-off between recommendation and action.
Built for busy front desks
The model is simple: recommend, confirm, and complete the transaction without forcing staff into a complicated new workflow.
A better in-office experience
A kiosk or branded point-of-sale setup makes the product program feel intentional and professional rather than improvised.
Supports clinic revenue
Practices capture product revenue at the moment trust and intent are highest, without sending patients elsewhere.
Patient flow
How the model works in practice
The patient visit stays simple. The recommendation happens as part of care, and the clinic provides an immediate path to purchase before the patient leaves.
-
Doctor recommends a product
The recommendation is made in a clinical context, with no need to send the patient off to compare options elsewhere.
-
Patient completes purchase in clinic
The kiosk or in-office handoff gives the patient a friction-light way to act immediately.
-
Patient leaves with the right product
The care plan starts right away, improving convenience and reducing the chance of product substitution.
Typical use cases
Where Grab & Go is strongest
- Dry eye and lid hygiene regimens patients should start immediately
- Post-visit recommendations where convenience directly improves follow-through
- High-traffic practices that want a clean kiosk or retail touchpoint without building a full retail operation
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